my 2 cents Promoting site using facebook ads

hello just wanted to share my experience paying for advertisement on facebook.

first of all I love it, its not money wasted at all, i started by spending no more than $1 per day.

what i like is that you get the option as to who sees your ads, what age, what sex, what country, state and so on (targeted marketing).

im paying .30cents per 1000 impressions. This works best when your add draws attention to the viewer, make it so that they notice your AD right away and are drawn to click on it and landing them on your website.

I have been playing with how much im spending per day, I would do a week of $2 per day a week of $3 per day and so on...

What i noticed was that per every $1 that I invested in advertisement, i would make about $1.25 on google adsence...

my test were done spending from $1 to $5

the best part is that its bringing me new members/traffic... if you have a good site new traffic will keep coming back....

BTW this is how its working for me, we know that every site setup is different, just wanted to share this with u.

one more thing... Analytics is a great way to keep track of where traffic is coming from :)

What sort of numbers are you getting that are joining, and geting active on your site through FB?

Have you seen a rise in site activity other than initial sign ups?

Interested as am just about to launch a couple of sites and was thinking bout FB

yes, i have a specific nitch so the people who see my ad on fb are the type that would be interested on my site.

  so its not wasted advertising. and yes i see them returning and being active on the site

Thanks for the info, I had wondered about this in the past. I've tried "Adwords" but didn't really see any conversions.

Interesting. I thing targeting is crucial. If you really select your audience and have a niche site - you're golden. Even dollar-to-dollar ROI is hard to find these days, and in our experience Facebook ads didn't work well at all. AdWords is way to pricey ($5-6/click in our segment).

Thank you for sharing. Many niche sites using Dolphin could use this, and hopefully without driving the prices too high for each other.

Very interesteing to see you pay for impressions and not clicks.

We can get lots of pay per click traffic but dispite being niche and having a well formed site conversions from FB is difficult.

Have you ever used pay per click? and if so was there a different response rate between the two methods?

 clicks are much more expensive than impressions, I have my ad picture with bright color border so that it pops out, this way i pay less and much more targeted people that would be interested on my site would click...

Good to know that ads actually works :D

 FB Ads work very well and I'm satisfied with the results I get.

You can go even lower than their suggested bid price and they will still approved it. For example, their suggested bid was $0.26-$0.67 and I entered $0.20 and it was approved. I did it several times.

Im soon to launch a site that will hopefully become a main project for me and am looking at FB ads..

What do you think though, is it better to link the ad direct to the website, 

or

link it to a facebook group based on the website.

Im putting a group together for the site, then posting content direct from the site to that group, this way, anyone who 'likes' or joins the group will get multiple links back to the site and will get updates on their own timeline for each submission (linked article) I post to the group.

Im thinking it may be better to link to the group rather than direct to the site?

benefit of linking to the site - direct traffic - but, may not actually join the site on first visit...

benefit of linking to the fb group - more likely to like the group as its still within fb. Effectively giving me a link to that person ongoing with every post I then make. more long term chance of joining the site?

Will prob do a test of both to measure which gets the most actual joins instead of just visit, see which works best long term!

Anyone got any feedback on having done this already?

Yes I have been doing this for the past year now.

I created a FB group by the same name of my site and I got over 1,500 group members on FB. I thought I'll direct people from the group and route them to the site but its not so easy to do. For some reason they don't leave FB so fast.

I posted links from the site, photos, videos, Ads...didn't work so well. I then started using FB ads and its really working for me.

The difference between the 2 is that on FB group you can just add your friends with one click and they can add their friends very easily too.

That's my experience though, and I would recommend routing your ads directly to your website and definitely NOT to your FB group.

If your purpose is to get people on your site then you should get them there A to B and not via FB.

Dailo...

IMHO I would be wary of linking to a group in FB..... I have 1150 members in my facebook group, and only a very small % of those have or will ever join my site. The reason for this is that people that join FB groups are the ones that also have something to sell to the public.. . My site and group are dance based as you know, and most members of my FB group are just dance event promoters that  are looking after their own interest by adding their events to my group.

The rermainder of the group are the type of socialy complient robots that  have learned to only post images of anges, cute kittens, chain letters and any other rubish that makes them feel important for 3 milliseconds...

Harsh but true my friend...

Nathan.