Agreed, but then again if you're not aware of what Dolphin can offer, then its worth exploring outside of a business plan also...
Ive had a number of sites, each with different markets, and each doing different things. These have been my place to explore what I can do with DOlphin.
I have found income streams and ideas have risen from this exploration that have been key to my long term business plan.
Having said all that though, I have had to invest several thousand pounds into Dolphin and over 2 years to get it to do what I want it to do, and still have a fair bit of investment still to cover...!
Its not a get rich quick thing. Still possible to make it work though.
Again - Ariel, what sort of site are you looking to build?
Do you have a niche market you are aiming at?
Do you offer a service of some sort?
If the plan is just to create a social network, and then charge for it, I would say forget it.
You will not make a fortune with this plan unless you can trump facebook!
If you have a niche market that you are able to tap into, and a service and or products, then you can make some money.
i hate to express this, but if you are asking how to make money, then you are destined for failure on this venture. if you do not already have a plan, and if you do not already have a target audience, then you are in for trouble.
running a site with plans on monetizing, be it dolphin or wordpress, requires a business plan, long and short term goals.
if you have not stategized already, then i would say leave dolphin alone, develop your plan, then decide if dolphin is the best route to take.