ok so I finally manage to get both apps re-branded, did the nice logo and good keywords.
1st the app on its own is useless, I had to purchase mobile news feed from IBDW (great app and great support I must say).
what I found was that on average I was getting 7-10 new members a day and after re-branding the app my new members average went up to16-18 a day.
I personally think that if boonex made a decent mobile app more customers would buy it because its a great tool. The current app is really not worth it, not close to today's standards.
my 2 cents