add this to your .htaccess (root)
run a test http://gtmetrix.com before and after the changes and post your opinion.
find
AddType application/vnd.adobe.air-application-installer-package+zip .air
AddType application/x-shockwave-flash .swf
replace with
AddType application/vnd.adobe.air-application-installer-package+zip .air
AddType application/x-shockwave-flash .swf
AddOutputFilterByType DEFLATE text/html
AddOutputFilterByType DEFLATE text/plain
AddOutputFilterByType DEFLATE text/xml
AddOutputFilterByType DEFLATE text/css
AddOutputFilterByType DEFLATE text/javascript
AddOutputFilterByType DEFLATE application/x-javascript
AddOutputFilterByType DEFLATE application/xml
AddOutputFilterByType DEFLATE application/x-httpd-php
# BEGIN Compress text files
<ifModule mod_deflate.c>
<filesMatch "\.(css|js|x?html?|php)$">
SetOutputFilter DEFLATE
</filesMatch>
</ifModule>
# END Compress text files
# BEGIN Expire headers
<ifModule mod_expires.c>
ExpiresActive On
ExpiresDefault "access plus 1 seconds"
ExpiresByType image/x-icon "access plus 2592000 seconds"
ExpiresByType image/jpeg "access plus 2592000 seconds"
ExpiresByType image/png "access plus 2592000 seconds"
ExpiresByType image/gif "access plus 2592000 seconds"
ExpiresByType application/x-shockwave-flash "access plus 2592000 seconds"
ExpiresByType text/css "access plus 604800 seconds"
ExpiresByType text/javascript "access plus 216000 seconds"
ExpiresByType application/javascript "access plus 216000 seconds"
ExpiresByType application/x-javascript "access plus 216000 seconds"
ExpiresByType text/html "access plus 600 seconds"
ExpiresByType application/xhtml+xml "access plus 600 seconds"
</ifModule>
# END Expire headers
# BEGIN Cache-Control Headers
<ifModule mod_headers.c>
<filesMatch "\.(ico|jpe?g|png|gif|swf)$">
Header set Cache-Control "max-age=2592000, public"
</filesMatch>
<filesMatch "\.(css)$">
Header set Cache-Control "max-age=604800, public"
</filesMatch>
<filesMatch "\.(js)$">
Header set Cache-Control "max-age=216000, private"
</filesMatch>
<filesMatch "\.(x?html?|php)$">
Header set Cache-Control "max-age=600, private, must-revalidate"
</filesMatch>
</ifModule>
# END Cache-Control Headers
# BEGIN Turn ETags Off
<ifModule mod_headers.c>
Header unset ETag
</ifModule>
FileETag None
# END Turn ETags Off
# BEGIN Remove Last-Modified Header
<ifModule mod_headers.c>
Header unset Last-Modified
</ifModule>
# END Remove Last-Modified Header