Good reads on Social Networks & Business planning

I've made my way through 'The Social Network Business Plan: 18 Strategies That Will Create Great Wealth' by David Silver & 'Building Social Web Applications' by Gavin Bell. Both were pretty enlightenening and great reads no matter your background, but I still have a thirst for the business planning and monetization aspect. 

Anyone have some good recommendations? Must reads? Please share!

Crickets!?

I know I can't be the only one that's trying to build some underlying purpose and structure around social networking.

Another book I just picked up (gotta love instant kindle delivery):

Designing for the Social web by Joshua Porter

It's a decent read so far, nothing striking yet but I'm only 30% into it. He has a concept called AOF - or Activities, Objects & Features, which I can somewhat relate to based on recent revelations in my own communities.

never really thought about getting e-books for web related topics on the ipad.  Maybe i'll give it a go and see what i get out of it.

I think i am more of a whats under the hood type of person and how it all works rather then trying to great the next big thing but, at the same time by doing it that way you might come out with your own ideas and thoughts on how it should be done.

If i find anything good or interesting worth noting i'll come back and let you.