Check out http://redhotjoe.com today Red Hot Branding™ is based on published psychographic research results and best practices from the fields of negotiations, psychology, sales, marketing and online behavorial targeting. Only the most relevant, engaging and timely message is the key that will arrest the viewer, affect them emotionally and move them to purchase. The information we glean from a journey into your target audience’s brain is often key to your marketing efforts, particularly the positioning of your product. It includes the audience’s activities, interests, and opinions. You have to work through behavioral factors, economic factors, and even interpersonal factors to get to the root of purchasing behavior.