I found another couple of snippets on Dolphins home page...

With a huge variety of features & options, you can quickly develop your very unique and successful website.

Dolphin provides simple yet sophisticated tools to build your own community site,

Unique "Builders" that let you build numerous variants of your site pages, tweak functionality and layout without any programming experience.

So again, "quickly", "simple" and "without any programming see more experience"....

And a forum full of confused hopefuls like me!