In reply to It's not as easy as it seems...
Andrew Boon
Andrew Boon•6th of September 2010
 
I believe that SEO, per se, is overrated. I mean it's a good thing, but it should come naturally. The idea is that search engines try to rank "good" pages, not necessarily "optimised" pages, and they keep getting better at it. All you need is to make sure you don't screw it up with a major mistake, like using Flash for content or getting into into link-farms scam.

We have had good SEO results for a good while now, and still get a great flow of free SE traffic. In 10 years we see more tried a lot of things - professional copywriting, in-house links-exchange (3-4-way), buying links, content sharing, etc, etc. And... if I could rewind and start over, I'd just forget about SEO and would do the old-school business development and website being as simple and straightforward as possible.

1. Keep you site fast, simple, clean, readable.
2. Stick to classic markup structuring - H1 for main title, large readable text, highlights where needed, H2s for secondary titles, meaningful alt texts for images (actually telling people what's on the image),
3. Readable amount of text per page, usable amount of links per page, links out to thematically relevant sites.
4. Regular updates and addition of interesting new content (something other would want to link to).
5. Perfect your product and your knowledge about it.
6. Don't do anything else. All "tricks" MAY give you a little bit of boost, like 5-10% over a long terms, but they would take a lot more time and money than they're worth.

Some of the best resources that use this strategy effectively for years are: useit.com, webmasterworld.com, craigslist.com, plentyoffish.com, etc. A cool "side-effect" is that your site doesn't become a monster that needs constant care.

So, in short:

Keeping your site lean = the best SEO.
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slimgoody
slimgoody•12th of September 2010•to Andrew Boon
 
Everything that you stated is something that I read during my research. Alot of experts have stated that content is whats going to get you through to where you want to be. And since this is something that seems to be the most popular, thats what I'm sticking to. At the same rate, now we need to juggle how to write proper content to get the search engines coming back and ranking you.

I don't understand how people figure doing flash content is going to get them anywhere. Yeah it looks pretty but see more after all the flash is gone, then what?

So I'm guessing that everything that you tried over a 10 year period should be avoided? None of it worked? None of the things you did, helped you in any way?

So basically what you are saying is that it's not as hard as everyone is making it seem. Because that is what 'm getting from your comment. Are we making it more difficult than we should? Is it as simple as creating good, relevant content?
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