But that's just so wrong. Why capitalize on stagnation? Why grow new potatoes this year, we still have plenty to sell from last year's stock? If you have to drag on and on with the same old products, justifying it by covering all the research and development costs, it suggests your infrastructure may not be terribly effective, and is probably riddled with lots of redundant hops. Or otherwise you're just a bit short on new ideas, which is your bad. Old dies and new is born, that's the cycle and wiccle see more of life.