SEO for Beginners Continued

I'm going to make this post brief.  I really don't know how many people will actually read this.

So now that you've spent at least a few days carefully selecting your keywords (words that match the niche of your site and get adequate monthly searches), it's time to move onto step #2.

Step  #2 is carefully and strategically sprinkling your keywords throughout your site.

Now it the past, SEO experts would have encouraged you to aim at a precise percentage (example: your keywords should make up 5% of your total text), and there were lots of keyword percentage tools to go along with this strategy.  Today, however, search engine algorithms are keen on detecting and penalizing anything that doesn't look "natural" and "organic".  In other words, most SEO experts today agree that you should write to impress your human audience, all the while remembering that the google bots will be checking out your text as well.

"So carefully and strategically sprinkle in your keywords throughout the text, but don't overdo it."

Where are good places to put your keywords?

1. Your title tag

2. Your meta tags

2. Image names

3. Image alt and title tags

4. Link title tags

5. H1, H2, H3

6. Text

7. Etc.

The key to successful keyword deployment, however, is to avoid using the exact keywords over and over again.  You want to spice it up. This means you should use different variations and combinations of these keywords, along with using some synonyms as well.

For example: Let's say you want to optimize your site for "Adult Dating".  Your title tag should probably look something like: "Free Online Adult Dating" or something like that.  This way you try to get a whole bunch of different variations of these keywords, like "Free Adult Dating", "Free Dating", "Online Adult Dating", "Adult Dating", "Online Dating", etc.

After you choose your title tag, you can then sprinkle in all these various combinations throughout your site.  You can also throw in lots of words like: "Date", "Flirt", "Relationships", "Partner", "Love", "Sex",  etc.  You want to use words that the bots will deem appropriate and relevant to an adult dating site.

Now you also need to remember that these bots look at all your pages, not just the index page.  Therefore it is important that you try to include these words in as many secondary pages as possible, without making it look strange or "unnatural".

In the end, the integration of your keywords is mostly about common sense.  If it would look silly to a human audience, chances are it will send up some red flags in the search engine algorithms.  These algorithms are getting more intelligent every day.

ps.  One of the first things I would do (after the title tag and meta tags), is rename the logo image to something that includes your keywords. I renamed mine: chat_rooms.png and then gave it an appropriate title tag and alt tag.  I would also create some additional text pages that contain lots of information about your site (using your keywords).

You are free to check out my site at: http://www.ustillup.com    It's not perfectly optimized, but then again I don't want it "perfectly optimized".  If you are too perfect, you will probably look unnatural.